How can companies leverage voice of the customer (VoC) to understand the context of the experience and improve customer journeys? In this webinar, together with our guest speakers, Don Peppers, and Betül Yılmaz, we discussed the topic of “contextually relevant...
Most companies today deploy Voice of Customer programs and measure customer experiences every day by sending surveys to their customers. Yet, most of these programs do not produce the desired results in customer experience, and often the feedback of customers are not...