B2B Senior Marketing Specialist

Location: Istanbul

Post date:  November 2020

About Us

Experience management was complicated. We simplified it. Our solution Alterna CX helps companies continuously improve customer and employee satisfaction. We are Turkey’s first Gartner rated solution in the area of Voice of Customer applications. We work with some of the most reputable companies in Turkey, including Akbank, İş Bankası, TEB, and Koçtaş, as well as four other countries in Europe and Asia.

About the Job

We are looking for a motivated, self-starter, and initiative taker individual who is passionate about marketing to join our team as a “B2B Senior Marketing Specialist” to support our growing marketing efforts in international markets. In this role, you will get a chance to work with a team in a fast-paced environment.

Responsibilities

  • Work closely with the Marketing Manager to execute Alterna CX marketing strategy
  • Run content marketing activities including blog posts, case studies and e-books
  • Run lead generation activities including email campaigns, webinars and podcasts
  • Conduct analysis and experiments to continuously improve lead generation performance
  • Build and maintain social media accounts such as LinkedIn and Twitter
  • Manage digital ads across Paid Search and Social to deliver the best return on investment
  • Analyze channel performance and identify opportunities across marketing channels
  • Maintain and continuously improve company website to increase conversion

About you

  • Bachelor’s degree in Business Administration, Marketing and/or related field
  • Minimum 3 years of experience
  • Excellent command of English
  • Understanding of CRM and measurement tools (i.e., Hubspot and Google Analytics)
  • Good knowledge of SEO, SEM and digital advertising practices
  • Practical understanding of WordPress and Adobe Photoshop and Illustrator is a plus
  • Work effectively both independently and as a part of a team
  • Passion for technology and marketing

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