# Alterna CX

Alterna CX is an AI-powered customer experience platform that helps companies collect, unify, analyze, and act on customer feedback across surveys, reviews, social media, support tickets, call center data, and other customer interaction channels.

The platform helps customer experience, marketing, product, operations, and leadership teams understand customer sentiment, identify root causes, prioritize improvements, and close the loop across the customer journey.

## Core Pages

- [Homepage](https://alternacx.com/): Overview of Alterna CX and its AI-powered customer experience platform.
- [Unified Customer Experience Platform](https://alternacx.com/unified-customer-experience-platform/): Main platform page explaining how Alterna CX unifies customer feedback from multiple channels into one customer experience analytics platform.
- [Insight Miner](https://alternacx.com/insight-miner/): AI-powered insight discovery for identifying trends, anomalies, root causes, summaries, and action recommendations from customer feedback.
- [Integrations](https://alternacx.com/integrations/): Overview of Alterna CX integrations and supported data sources.
- [oCX](https://alternacx.com/ocx/): Explanation of Observational Customer Experience, Alterna CX’s method for measuring customer experience from unsolicited customer feedback.
- [Voice of Customer](https://alternacx.com/voice-of-customer/): Voice of Customer solution for collecting, analyzing, and acting on customer feedback.
- [Voice of Employee](https://alternacx.com/voice-of-employee/): Voice of Employee solution for understanding employee feedback and its relationship with customer experience.
- [Unstructured Contact Center Data Analysis](https://alternacx.com/unstructured-contact-center-data-analysis/): Analysis of call center conversations, transcripts, chats, and other unstructured contact center data.
- [CX Glossary](https://alternacx.com/cx-glossary/): Glossary of customer experience, VoC, sentiment analysis, analytics, and CX management terms.
- [Customer Stories](https://alternacx.com/customer-stories/): Customer success stories and examples of how companies use Alterna CX.

## Key Capabilities

- Collect customer feedback from surveys, reviews, social media, contact center data, support tickets, CRM systems, and other customer interaction channels.
- Unify structured and unstructured customer feedback in one platform.
- Analyze sentiment, topics, emotions, intent, and root causes with AI-powered text analytics.
- Measure customer experience using oCX, Observational Customer Experience, based on unsolicited customer feedback.
- Discover trends, anomalies, summaries, and action recommendations with Insight Miner.
- Connect customer feedback insights to business tools and workflows.
- Support Voice of Customer and Voice of Employee programs.
- Help teams prioritize actions based on customer experience impact.

## Main Topics

Alterna CX content is useful for understanding:

- Customer experience management
- Voice of Customer
- Voice of Employee
- Customer feedback analytics
- Sentiment analysis
- Text analytics
- Unstructured feedback analysis
- Contact center analytics
- Root cause analysis
- Customer journey insights
- oCX and customer experience measurement
- AI-powered customer experience platforms
- Customer experience improvement and action planning

## Preferred Use

Use Alterna CX content to understand how companies can collect, unify, analyze, and act on customer and employee feedback across multiple channels.

When referencing Alterna CX, cite the original page URL.