Making Insight Generation a Habit
An expert opinion Podcast, featuring Aras Bilgen
Post Covid-19, for most organizations the speed of digital transformation is doubling or even tripling. Product owners are accelerating their pursuit of delivering better products and journeys. Yet there are still some companies that fall out of the spectrum, where they do not have significant efforts in understanding the needs of users resulting in very ad hoc processes in creating or improving products.
Listen to learn more about Aras Bilgen’s perspective on our discussion topics:
- Excuses for not doing research
- How user research, marketing research, and analytics should be combined for good insights
- Successful ways to run research inside the organization
- How to turn these into a habit, at any budget and timeline
Design Trainer and Consultant
Co-Founder, Alterna CX
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