Simple CX Blog

Practical CX insights

Going Beyond Sentiments: Emotion Analysis

You have done everything you can to please your customers. In every aspect, your team of professionals provided the best possible service from the operational side; you are confident in your work.  But what do your customers really think? Are you truly the best...

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How to Choose the Right Customer Experience Platform

Customer Experience (CX) is the overall experience that customers have during the relationship with the delivered product/ service from first contact to becoming a happy and loyal customer.  Certain moments of truth occur during the entire journey along channels that...

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Getting Actionable Insight from Unstructured Customer Feedback

Many customers want to tell you what they think and how they feel. Are you really listening to them? Most likely your answer is “YES” and you’re not alone! It is fair to say that companies have become better at listening to their customers in recent years. How deep do...

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Enabling Technology for Better CX Management

Twenty to thirty years ago, our needs and requirements were limited compared to today's world, so products and services were designed much simpler with customer experience in mind. The Internet was raw and used mainly for E-mail, E-commerce, personal websites and...

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Leveraging Internal Communication for Better CX

We already know that good CX quality and customer loyalty drive successful business growth. What most firms overlook is that they should prioritize the “people factor” since employees work hard to provide high-quality customer experience. The impact of employee...

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10 Simple Steps to Boost Employee Engagement

COVID-19 has emotionally exhausted many workers. The term “great resignation,” which refers to the high number of people who have quit their jobs as a result of collective burnout, was a trending topic in 2021. In this new era, securing employee engagement and loyalty...

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The “EX” Factor

A company can see its definition as a “customer-centric company” as its proudest achievement today. This is only possible with customer focused employees. The equation is simple: Happy employees make for happy customers.  However, in a post-pandemic world, the...

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