SHEIN oCX Report
November 2024
- SHEIN ranked as the 18th among shopping apps in the UAE and KSA combined, achieving an oCX score of 19.
- The average oCX score for UAE and KSA shopping apps was 34, placing SHEIN well below this benchmark at 19.
- 46% of the reviews they received were positive, 27% were negative, and the remainder were neutral.
- The most reviewed topic was “Service Quality” (20% of all reviews), with 56% positive sentiment and 28% negative sentiment, reflecting significant user dissatisfaction.
- The best-performing month for SHEIN was January 2024, with an oCX score of 33, while the lowest score was 10 in October 2024.
Elevate Customer Loyalty and Revenue with Actionable Insights
- Enhance Customer Loyalty: Identify what truly matters to your customers and deliver experiences that keep them coming back.
- Increase Revenue Opportunities: Pinpoint key drivers of satisfaction to optimize offerings and maximize customer spending.
- Stay Ahead with AI-Driven Insights: Uncover patterns in feedback that reveal opportunities for growth and long-term success.
