oCX: A Better Way to Understand Your Customers
At Alterna CX, we've created a new way for businesses to understand their customers. Meet Observational Customer Experience (oCX), an AI-powered tool that shows you what your customers really think, without needing to ask them a single question.
No Surveys, No Bias
Traditional surveys can be unreliable or ignored. oCX skips these problems by looking at real customer feedback from across the web.
AI-Powered Insights
Our AI scans reviews, social media posts, complaints, chats, and more to understand customer feelings whether they're happy, frustrated, or confused.
Turn Words into Numbers
Even when customers don't leave ratings, oCX turns their comments into useful scores like NPS, CSAT, or employee satisfaction.
Real Feedback, Real Time
oCX finds what customers are saying about your brand online, giving you a clear picture of their experience with no filters, no delays.
Flexible and Easy to Use
Whether you use NPS, CSAT, or another scoring system, oCX works with your needs, giving you insights that fit your goals.
Honest and Accurate
With oCX, there's no risk of survey mistakes or people trying to cheat the system. You get real, data-driven insights to make better decisions.
Why oCX is unique?
Looking for a clear way to quantify the qualitative? In this concise explainer, renowned CX thought leader Don Peppers walks through oCX, practical use cases, and how to connect it to business outcomes.
oCX Reports
With oCX reports, we aim to unveil key insights and emerging trends in customer experience across different industries and regions. Explore our reports to gain valuable insights into these dynamic industries and discover what drives customer experiences.
US Neobanks oCX Report February 2025
Comprehensive analysis of over 40 digital banks with 130,000+ customer reviews, comparing neo vs traditional banks and breaking down major players in the evolving financial landscape.
South Africa Everyday Apps oCX Report April 2025
Featuring 40+ South African apps across finance, communication, delivery, and retail sectors with 210,000+ customer reviews analyzed from February 2024 to March 2025.
EMEA Neobanks oCX Report May 2025
Analysis of 40 neobank apps across the EMEA region with 130,000+ customer reviews, featuring performance insights and key trends with top performers like Starling Bank, M-Pesa, and Kuda.
Get a Personalized Demo with Your Data!
Join category‑leading companies and start driving growth, reducing churn, and building loyalty with Alterna's AI technology!
Gain insights into your company's oCX score and compare it with those of your competitors.
Discover the specific areas where your company struggles and uncover opportunities for growth.
Use insights to strengthen your brand's reputation and increase positive customer sentiment.
See Alterna CX In Action
By submitting, you agree to Alterna's privacy policy and agree to receive emails from Alterna CX. You can opt out anytime.