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How Albaraka Turk Used AI-Powered VoC to Turn Cancellations into Record Credit Card Growth

Albaraka Turk
Banking Credit Card Growth AI-Powered VoC

Albaraka Turk used Alterna CX's AI-powered Voice of Customer platform to pinpoint exactly why customers were cancelling their credit cards, then moved from insight to live campaign in weeks. The result was the bank's strongest ever year for credit card growth.

[Customer quote to be added upon client approval]

Customer Experience Team, Albaraka Turk

%67
Eflatun Banking Credit Card Sales (Ownership)
%37
Eflatun Banking Activation (Regular Card Usage)
%18
Trend Banking Credit Card Sales

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See How Data-Driven VoC Turned Cancellations into Growth

Participation Banking | Turkey | Credit Card Growth | 2025

How Albaraka Turk Turned Credit Card Cancellations into Record Growth

About

Albaraka Turk is one of Turkey's leading participation banks, offering Sharia-compliant financial products across hundreds of branches nationwide. The bank serves millions of customers with savings, financing, and credit solutions, and has built purpose-driven banking programs for key segments including women (Eflatun Bankaciligi) and youth (Trend Bankaciligi).

Summary

Albaraka Turk used Alterna CX as both a listening engine and an action platform. When cancellation rates rose, the team deployed an SMS survey and ran AI-powered analysis on open-text responses, surfacing root causes in days. Those insights went straight to senior management as a data-backed proposal, two segment campaigns were approved and launched rapidly, and the bank closed 2025 with its strongest ever credit card growth. This is a concrete example of how VoC and AI working together translate into real business outcomes.

Key Achievements

Eflatun Banking credit card sales (ownership) increased by 67%, activation (regular card usage) increased by 37%
Trend Banking credit card sales increased by 18%, activation increased by 11%
2025 described by Albaraka Turk's own team as the "golden year" for credit card growth

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