ADIB Mobile Banking secured 6th place among all digital banks in the UAE, achieving an oCX score of 37.
The average oCX score for UAE digital banks was 41, with ADIB Mobile falling slightly below this benchmark at 37.
59% of the reviews they received were positive, while 22% were negative, with the remaining being neutral.
The most reviewed topic was “Service Continuity” (35% of all reviews), with a 76% positive sentiment rate.
Their best-performing month was October 2024, with an oCX score of 66, while their lowest score was 5 in January 2024.

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