How Albaraka Türk Turned Credit Card Cancellations into Record Growth
About
Albaraka Türk is one of Türkiye's leading participation banks, serving millions of customers across hundreds of branches. It runs purpose-driven programs for key segments, including women (Eflatun Banking) and youth (Trend Banking).
The Challenge
When credit card cancellation rates began to rise, Albaraka Türk needed to understand why, and quickly, before the trend hit its card portfolio.
What's Inside the Full Story
How an SMS survey and AI analysis of open-text responses surfaced root causes in days
How the insights became a data-backed proposal to senior management
How two segment campaigns were designed, approved and launched in weeks
Full results for Eflatun Banking and Trend Banking, including card activation