Product Walkthrough Turn conversations from every channel into actionable insights.
Explore
Book a Demo
Customer Success Story

How Albaraka Turk Used AI-Powered VoC to Turn Cancellations into Record Credit Card Growth

Albaraka Turk
Banking Credit Card Growth AI-Powered VoC

Albaraka Turk used Alterna CX's AI-powered Voice of Customer platform to pinpoint exactly why customers were cancelling their credit cards, then moved from insight to live campaign in weeks. The result was the bank's strongest ever year for credit card growth.

%67
Eflatun Banking Credit Card Sales (Ownership)
%37
Eflatun Banking Activation (Regular Card Usage)
%18
Trend Banking Credit Card Sales

Full Case Study

See How Data-Driven VoC Turned Cancellations into Growth

How Albaraka Turk Turned Credit Card Cancellations into Record Growth

About

Albaraka Turk is one of Turkey's leading participation banks, offering Sharia-compliant financial products across hundreds of branches nationwide. The bank serves millions of customers with savings, financing, and credit solutions, and has built purpose-driven banking programs for key segments including women (Eflatun Bankaciligi) and youth (Trend Bankaciligi).

Summary

Albaraka Turk used Alterna CX as both a listening engine and an action platform. When cancellation rates rose, the team deployed an SMS survey and ran AI-powered analysis on open-text responses, surfacing root causes in days. Those insights went straight to senior management as a data-backed proposal, two segment campaigns were approved and launched rapidly, and the bank closed 2025 with its strongest ever credit card growth. This is a concrete example of how VoC and AI working together translate into real business outcomes.

Why This Story Matters

For banking teams, customer churn is rarely caused by a single visible metric. Albaraka Turk's success shows how open-text customer feedback can reveal the reasons behind cancellation behavior, help teams prioritize the right segments, and turn customer experience insights into measurable campaign performance.

Key Achievements

Eflatun Banking credit card sales (ownership) increased by 67%, activation (regular card usage) increased by 37%
Trend Banking credit card sales increased by 18%, activation increased by 11%
2025 described by Albaraka Turk's own team as the "golden year" for credit card growth

Insight Sharing Session

Want to see what your own customer feedback reveals?

Share your details and our team can prepare a focused session around your feedback sources, competitors, or industry benchmarks. We will show how customer signals can be turned into clearer priorities for growth, retention, and experience improvement.

✓ Explore feedback signals from reviews, surveys, tickets, chats, and social channels
✓ Identify topics, sentiment shifts, root causes, and action areas
✓ See how AI-powered VoC insights can support your business goals

Request an Insight Sharing Session

Fill out the form and we will contact you to plan a session based on your goals and available customer feedback sources.

By submitting, you agree to be contacted by Alterna CX about your request.

Read the Full Success Story

Başarı Hikayesini Okuyun

Personalized Demo Section

Get a Personalized Demo with Your Data!

Join category‑leading companies and start driving growth, reducing churn, and building loyalty with Alterna's AI technology!

Assess Your oCX Score

Gain insights into your company's oCX score and compare it with those of your competitors.

Identify Areas for Improvement

Discover the specific areas where your company struggles and uncover opportunities for growth.

Improve Brand Perception

Use insights to strengthen your brand's reputation and increase positive customer sentiment.

See Alterna CX In Action

By submitting, you agree to Alterna's privacy policy and agree to receive emails from Alterna CX. You can opt out anytime.