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Customer Success Story

Our Successful Collaboration with CarrefourSA

Carrefour Store

The importance of transforming many open-ended comments from our customers into numerical values becomes critical day by day. Through our deal with Alterna CX, at this point we can determine the effects of the comments received from our customers in various fields by scoring with the NPS Simulation module. With the 'NPS Simulation' module of Alterna CX's predictive analytics model, we can predict the future with 80% accuracy of our customer satisfaction scores.

Group Customer Experience Manager
Gökhan Çakmak

80%
NPS Prediction Accuracy
24pts
NPS Increase
4M+
Monthly Customer Signals

Utilizing Predictive Analytics to Simulate Future NPS Results with 80% Accuracy

About:

CarrefourSA is a joint venture between leading global retailer Carrefour and Sabancı Holding- one of the Turkey's biggest groups. With a workforce of nearly 11,000 employees, CarrefourSA delivers quality and reliable products to 500 thousand customers a day who shop at 872 Hyper, Super, Gourmet and Mini markets, and carrefoursa.com online shop.

Summary:

CarrefourSA was seeking a Voice of Customer and CX measurement solution to accommodate its business needs. They partnered with Alterna CX since 2022, leveraging this transformation to gain actionable insights and improve customer experience. The Alterna CX automation solution was implemented as a listening engine for transaction-specific feedback and for measuring satisfaction across the customer frontline business units and all stores.

Key Achievements:

Crystal clear roadmap to become more customer-centric
Combined data from 5 Voice of Customer channels into unified intelligence
Utilizing predictive analytics to simulate future NPS results in store management with 80% accuracy
Maintained great engagement with their CX program, with over 4,000,000 customer signals monthly
Decreased complaints by 20% and increased NPS by 24pts

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