Event: How to Carry Customer Feedback to Business Agenda

At our “How to Carry Customer Feedback to Business Agenda” event, industry leaders from Hepsiburada, Akbank, Koçtaş, MediaMarkt Turkey, and Aksigorta shared their expertise on the evolving role of customer experience in today’s fast-paced business landscape. Discussions centered around how artificial intelligence (AI) is transforming CX strategies by enabling organizations to quickly gather, analyze, and act on customer feedback.

Event
Date

September 27, 2024

Time

9:00am – 1:00pm

Location

Istanbul

Our Featured Speakers

Caner Çapay

Caner Çapay

CX Director, Hepsiburada

Onur Candar

Onur Candar

Managing Partner, Bain & Company

Tülin Yaşkın

Tülin Yaşkın

CX and Management VP, Akbank

Poyraz Özkan

Poyraz Özkan

Co-Founder, Alterna CX

Elif Acar Özgüner

Elif Acar Özgüner

Alkım Saygın Sever

Alkım Saygın Sever

Head of Customer Management, Aksigorta

Betül Yılmaz Elephant

Betül Yılmaz

Partner, Elephant

Mehmet İçmen

Mehmet İçmen

Head of CRM, Mediamarkt

Ünsal Matkap

Ünsal Matkap

Head of CX, Koçtaş

Memorable Moments and Videos

  • Hepsiburada’s Success: Caner Çapay shared how AI keeps Hepsiburada agile and at the forefront of Turkey’s e-commerce market in CX.

  • Integrating Feedback & Tech: Onur Candar from Bain & Company stressed the importance of blending AI with customer feedback for effective strategies.

  • Akbank’s CX Culture: Tülin Yaşkın highlighted Akbank’s focus on embedding CX into its culture, driving satisfaction by listening to millions of customer voices.

  • AI Tools in Action: A panel moderated by Betül Yılmaz explored how AI tools like chatbots and sentiment analysis enable faster responses, personalization, and efficiency.

  • Key Takeaway: Leaders agreed that adopting AI is crucial for meeting customer expectations and staying competitive in today’s digital landscape.

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