mada Pay oCX Report
November 2024
- mada Pay ranked last among all fintechs in KSA, with an oCX score of -53.
- The average oCX score for KSA fintechs was 9, placing mada Pay far below this benchmark at -53.
- Only 12% of the reviews they received were positive, while 65% were negative, with the remainder being neutral.
- The most reviewed topic was “Service Continuity” (47% of all reviews), with just 15% positive sentiment and a significant 76% negative sentiment, reflecting widespread dissatisfaction.
- Their best-performing month was February 2024, with an oCX score of -31, while their lowest score was -61 in September 2024.
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