Alterna CX is Named as a Promising Vendor in the CX Marketplace in Gartner’s Market Guide for Voice-of-the-Customer Applications

Dec 24, 2019

We are pleased to announce that Alterna CX has been named as a Promising Vendor in the CX Marketplace in Gartner’s Market Guide for Voice-of-the-Customer Applications.

Gartner states that “Voice of the Customer (VoC) capabilities are needed to provide an outside-in view of customer experience (CX). Without these capabilities, it is difficult to quantify customer sentiment and perceptions, identify improvement opportunities, understand the customer journey and measure the impact of CX projects. VoC insight also helps to prioritize actions that elevate strategic customer ambition in areas such as retention and revenue growth”.

According to the report, “there are more than 1,000 vendors that offer some feedback capability,” and “of these many hundreds of vendors, only 100 or so show potential to move beyond their current scope and provide a comprehensive view of the VoC. Of these 100 or so vendors, Gartner sees around 30 leading the way, based on their vision and technology.”

Gurol Kurt, CEO, Alterna CX, remarked, “we believe the inclusion of Alterna CX among the 30 vendors named in the Market Guide for Voice-of-the-Customer Applications report is recognition of the progress and the impact we are making within the industry”.
In the coming years, we are committed to developing technologies that help our clients get, keep, grow their customers through consistent and effective delivery of customer experiences.

Gartner “Market Guide for Voice-of-the-Customer Applications,” Jim Davies, Ed Thompson, 28 November 2019


Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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