Covid-19 crisis and the evolving customer behaviors have forced many retailers to adapt to mandatory shifts. These uncertainties disrupted the industry and have left retailers to reorganize. The digital-savvy companies were able to make the shift easily and, most importantly, make the transition for customers seamlessly. MediaMarkt is one of these companies. They were able to transition their stores, adapt customer journeys, and put their employees first by creating a safe and engaging work environment by adapting to their employees’ needs and customers’ needs.

Yenal Gökyıldırım, CEO of MediaMarkt, talked about how the company adapted to the uncertainties and shared his view of the future of retail and customer experience. In our new Industry Leaders recording, Çağlar Göğüş, CEO of Doğan Holding, our moderator for this recording, asked critical questions to unveil the underlying reasons for MediaMarkt’s success.

Here are some of our discussion topics:

• Why is customer experience important, and why should it be integrated within the company strategy?
• How did Covid-19 and evolving customer expectations shape the future of retail?

Watch now

Featured Speakers

 With increasing competition across industries, it is more important to understand what customers are thinking about the products and/or services provided by companies.
Voice of Customer program enables companies to systematically capture, track, and analyze customer feedback and act based on the collected insights.

Discover Voice of Customer Solution