How Aksigorta Built a More Effective VoC Strategy and Lifted NPS by 20+ Points
Aksigorta, jointly owned by Sabancı Holding and Belgium-based Ageas Group, partnered with Alterna CX to replace traditional satisfaction metrics with real-time digital NPS across the customer journey. Starting with complaint management, the program lifted NPS by more than 20 points in a couple of months, while AI-powered sentiment analysis made the interpretation of customer comments faster and more consistent.
Full Case Study
See How Aksigorta Turned Real-Time Feedback into a 20+ Point NPS Gain
From Traditional Satisfaction Scores to a Customer-Centric Culture
About
Aksigorta, jointly owned by Sabancı Holding and Ageas Group, serves retail and corporate customers with a wide range of insurance products, from health to earthquake insurance.
The Challenge
The pandemic permanently changed what customers expect from insurers. Aksigorta's traditional satisfaction scores, collected at a single point in the journey, could no longer keep up with customers who expected fast, seamless service. Watch the webinar with Aksigorta →
With Alterna CX, we can analyze customer comments in a more standardized and objective way. Sentiment analysis helps us generate more accurate, consistent, and reliable insights.
Alkım Saygın Sever | Aksigorta