How Eureko Sigorta Turned a Manual CX Process into Real-Time, Company-Wide Insight
Eureko Sigorta, a member of Achmea, one of Europe's largest insurance groups, partnered with Alterna CX to move beyond a highly manual customer experience measurement process. The company now measures customer experience in real time across seven touchpoints and makes customer feedback visible to the departments that can act on it.
Full Case Study
See How Eureko Sigorta Made Customer Experience Visible Across the Organization
From Manual Processes to Real-Time Customer Experience Management
Burcu Ulufer shares how Eureko Sigorta moved beyond manual customer experience processes by analyzing feedback in real time and making insights more accessible across the organization.
Company-Wide Transparency and a Lighter Workload for CX Teams
About
Eureko Sigorta is a bancassurance-focused insurer in Türkiye and a member of Achmea, one of Europe's largest insurance groups, also serving customers through a nationwide network of agents and brokers.
The Challenge
Eureko Sigorta's customer experience process was highly manual, and the insight it produced largely stayed within the CX team instead of reaching the departments that could act on it.
With Alterna CX, we accelerated what had been a highly manual customer experience measurement process. We can now analyze customer experiences in real time, access results quickly, identify opportunities, and make customer experience visible across the entire organization, helping teams reach faster and more accurate results.
Burcu Ulufer | Director of Marketing Technologies and Customer Experience, Eureko Sigorta