Powering Ayoba's Growth with AI-Driven Customer Feedback Analysis
How Ayoba used AI to turn fragmented, multilingual feedback into product decisions that grew active users from 11M to 40M and lifted retention from 40% to 66% across 15+ African markets.
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- How Ayoba unified 500K+ user comments into one view
- How product, CX and marketing teams align on what to build next
- What changed in user growth, retention and satisfaction
This customer story builds on an in-depth interview with Ayoba's leadership in Interface Magazine's Issue 67.
Africa's Leading Communication Platform
Ayoba needed to adapt features and services differently across regions and cultures, and required clear insight into what users valued most.
Problem
Feedback was scattered across tools, and global AI models misread African languages – making it hard to understand what millions of users actually cared about in each country.
Implication
Product and CX teams risked investing in the wrong features for the wrong markets, slowing growth and putting retention at risk.
Solution
Alterna CX unified feedback from all digital channels and applied AI models tailored to African languages. This gave Ayoba a ranked view of the top drivers of adoption and churn by country, segment and feature (music, mini-apps, messaging, etc.).
Benefits
Ayoba can now:
Before Alterna CX
Feedback scattered across multiple tools
Global AI misinterpreting African languages
Slow, uncertain roadmap decisions
After Alterna CX
All feedback in one platform
AI tuned for African language context
Faster, confident feature prioritization across 15+ markets
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See exactly how Ayoba scaled growth and engagement across 15+ African countries with data-driven customer insights.
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