Introducing the 2023 oCX Leaders: Recognizing Excellence in Customer Experience. We are thrilled to unveil the outstanding performers across various industries and regions, distinguished by their exceptional customer experiences. From leading food and grocery delivery platforms such as Beyond Menu, Zomato, and Thrive Market to trendsetting fashion retailers like Asos and Vinted, these companies have earned coveted oCX badges for their unwavering commitment to customer satisfaction. For an in-depth understanding of each badge and its significance, explore our dedicated oCX Badges page.
2023 oCX Leaders
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Creating a customer centric culture means shaping every aspect of your business around the needs, preferences, and experiences of your customers.
A company that values a customer centric culture aligns its mission, processes, and employees toward delivering exceptional experiences
Introducing oCX, the New, AI-Generated CX Metric
- oCX, or “Observational Experience,” is a unique metric that assesses the quality of a company’s customer experience without relying on traditional surveys.
- This metric is powered by AI technology that analyzes individual customer opinions expressed in unsolicited text comments on social media, review sites, and other online platforms.
South Africa Everyday Apps oCX Report April 2025
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