alterna experience management
Capture and continuously collect all experience data
- Collect transaction-based and personalized experience data to track and measure experience quality in real-time across journeys
- Leverage ad-hoc surveys that are available anytime from anyone at scale
- Integrated metadata, which can be transaction types, employee information, products, locations, transaction channels, and customer segments, can be used to filter invitees as different segments
- Invitee integration available from all CRM platforms, data warehouses, batch file readers through Alterna CX APIs
- Integrate multiple channels which can be integrated with APIs to distribute surveys: SMS, email, website, mobile, IVR, CATI, and push notification
Related Resources
Part 1: Four Areas to Address When Measuring Customer Experience
Companies that integrate customer feedback into their DNA, can quantify their customers’ perceptions better, understand the customer journey as well as bottlenecks in it, and continuously improve experiences every day. Read more
Part 2: Customer experience metric selection
Some of the often used metrics in customer perception of the quality of experience. Read More
Leading enterprises reach their experience management goals with Alterna Experience Management
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