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Real-Time Feedback via Continuous Improvement Loop

Real-Time Feedback via Continuous Improvement Loop

Continuous improvement loop is a proven approach in managing customer experiences. Customer Experience Platforms automate the flow in continuous improvement loops and make it easy for companies to manage

A Bank + Fintech Love Story

A Bank + Fintech Love Story

Together with Ümran Akbulut, Customer Experience Manager at Türkiye İş Bankası, our Co-Founder Gurol Kurt talked with Efma’s Boris Plantier about the origins of our successful collaboration.

Net Promoter Score (NPS) Software

Net Promoter Score (NPS) Software

NPS is a simple metric to measure, but it is not that simple to improve NPS score. Higher NPS score does not always guarantee better performance in business KPI’s

How to Create Customer-Centric Culture?

How to Create Customer-Centric Culture?

Delivering superior customer experience is the result of a customer-centric culture which starts with people. They are not your customers they are your employees.