UAE Digital Banking Apps oCX Report
November 2024
- The average oCX score of UAE digital banking apps is 41, reflecting a moderate performance across the sector.
- 67% of the reviews received were positive, 18% were negative, and the remainder were neutral.
- The most reviewed topic was “Service Continuity” (40% of all reviews), with 70% positive sentiment and 18% negative sentiment, indicating room for improvement in reliability.
- The best-performing month was April 2024, with an oCX score of 51, while the lowest score was 29 in July 2024.
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