UAE & KSA Digital Shopping Apps oCX Report
November 2024
- The average oCX score of a digital shopping app in UAE and KSA combined is 34, reflecting a moderate performance across the sector.
- 64% of the reviews received were positive, 16% were negative, and the remainder were neutral.
- The most reviewed topic was “Service Quality” (21% of all reviews), with a 77% positive sentiment and 15% negative sentiment, showcasing strong customer appreciation but leaving room for improvement.
- The best-performing month was October 2024, with an oCX score of 59, while the lowest score was 22 in November 2023.
Elevate Customer Loyalty and Revenue with Actionable Insights
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