E-Commerce oCX Report

Fall 2024

As the retail industry gears up for the holiday season, our latest insights are here to help you understand customer needs better and respond faster in an ultra-competitive market. In our Fall edition we analyzed 200,000 customer reviews across 70 brands. Discover key customer insights to navigate a rapidly evolving market.
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oCX Leaderboards: Top Customer-Centric Brands

Explore oCX leaderboards by category. Each tab highlights top 10 companies. To see the rest, just click “Load More”.

The Mobile Apps Top 10 tab only considers reviews from mobile platforms like Google Play and the App Store, which is why scores for some companies may differ from other tabs that also include Trustpilot reviews.

Rank

Brand

oCX Score

1

Etsy

Etsy

63

2

Wayfair

Wayfair

52

3

Rooms To Go

Rooms To Go

42

4

Zenni Optical

Zenni Optical

39

5

Fashion Nova

Fashion Nova

39

6

Shapermint

Shapermint

37

7

Swappa

Swappa

33

8

StockX

StockX

30

9

Ring.com

Sally Beauty

23

10

Wayfair

JBL

10

Rank

Brand

oCX Score

1

Crutchfield

Crutchfield

76

2

Swappa

Swappa

72

3

Other World Computing

Other World Computing

63

4

Skar Audio

Skar Audio

60

5

Electronic Express

Electronic Express

57

6

Gazelle

Gazelle

40

7

FableticsUS

CASETiFY

32

8

Blendjet

Blendjet

19

9

Wayfair

JBL

10

10

Ring.com

Ring.com

-17

Rank

Brand

oCX Score

1

B-Wear

B-Wear

88

2

Queensboro

Queensboro

86

3

Chrono24

Chrono24

75

4

The Sunglass Fix

The Sunglass Fix

72

5

TeePublic

TeePublic

70

6

FramesDirect

FramesDirect

70

7

US Killstar

US Killstar

67

8

Zenni Optical

Zenni Optical

63

9

Shapellx

Shapellx

54

10

Jomashop

Jomashop

53

11

I.AM.GIA

I.AM.GIA

51

12

Fashion Nova

Fashion Nova

49

13

GlassesUSA

GlassesUSA

49

14

Vivobarefoot

Vivobarefoot

46

15

The RealReal

The RealReal

41

16

Shapermint

Shapermint

41

17

Untilgone

Untilgone

41

18

MR. PORTER

MR. PORTER

38

19

Untilgone

KICKS CREW

38

20

StockX

StockX

37

21

Etsy

Etsy

35

22

TeePublic

Redbubble

31

23

GlassesUSA

JustFab US

30

24

FableticsUS

FableticsUS

27

25

FableticsUS

UGG

27

26

Untilgone

GOAT

8

Rank

Brand

oCX Score

1

B-Wear

Lamps Plus

83

2

Fragrance Outlet

Nebraska Furniture Mart

78

3

iCanvas

iCanvas

78

4

Mixtiles

Mixtiles

76

5

Rugs USA

Rugs USA

74

6

Crutchfield

Raymour & Flanigan

73

7

The RoomPlace

The RoomPlace

70

8

Ruby Lane

Ruby Lane

69

9

Best Choice Products

Best Choice Products

68

10

Bluestone Perennials

Bluestone Perennials

68

11

1StopBedrooms

1StopBedrooms

62

12

Rugs Direct

Rugs Direct

61

13

Homary

Homary

61

14

1000Bulbs.com

1000Bulbs.com

60

15

Rooms To Go

Rooms To Go

59

16

SpareFoot

SpareFoot

59

17

CPO Outlets

CPO Outlets

56

18

Handy

Handy

47

19

Wayfair

Wayfair

43

20

Houzz

Houzz

17

21

Bellacor

Bellacor

14

22

Vivint

Vivint

-2

Rank

Brand

oCX Score

1

FragranceBuy.ca

Fragrancebuy.ca

79

2

Fragrance Outlet

Fragrance Outlet

78

3

microperfumes

microperfumes

65

4

Planet Beauty

Planet Beauty

59

5

FragranceNet

FragranceNet

51

6

Harry's

Harrys

45

7

Dermstore

Dermstore

41

8

FragranceX

FragranceX

35

9

Ring.com

Sally Beauty

23

10

Sephora

Ulta Beauty

-5

11

Sephora

Sephora

-19

Rank

Brand

oCX Score

1

B-Wear

B-Wear

88

2

Queensboro

Queensboro

86

3

B-Wear

Lamps Plus

83

4

FragranceBuy.ca

Fragrancebuy.ca

79

5

Fragrance Outlet

Nebraska Furniture Mart

78

6

Fragrance Outlet

Fragrance Outlet

78

7

iCanvas

iCanvas

78

8

Crutchfield

Crutchfield

76

9

Mixtiles

Mixtiles

76

10

Chrono24

Chrono24

75

11

Rugs USA

Rugs USA

74

12

Crutchfield

Raymour & Flanigan

73

13

Swappa

Swappa

72

14

The Sunglass Fix

The Sunglass Fix

72

15

The RoomPlace

The RoomPlace

70

16

TeePublic

TeePublic

70

17

FramesDirect

FramesDirect

70

18

Ruby Lane

Ruby Lane

69

19

Best Choice Products

Best Choice Products

68

20

Bluestone Perennials

Bluestone Perennials

68

21

US Killstar

US Killstar

67

22

microperfumes

microperfumes

65

23

Other World Computing

Other World Computing

63

24

Zenni Optical

Zenni Optical

63

25

1StopBedrooms

1StopBedrooms

62

26

Rugs Direct

Rugs Direct

61

27

Homary

Homary

61

28

1000Bulbs.com

1000Bulbs.com

60

29

Skar Audio

Skar Audio

60

30

Rooms To Go

Rooms To Go

59

31

Planet Beauty

Planet Beauty

59

32

SpareFoot

SpareFoot

59

33

Electronic Express

Electronic Express

57

34

CPO Outlets

CPO Outlets

56

35

Shapellx

Shapellx

54

36

Jomashop

Jomashop

53

37

I.AM.GIA

I.AM.GIA

51

38

FragranceNet

FragranceNet

51

39

Fashion Nova

Fashion Nova

49

40

GlassesUSA

GlassesUSA

49

41

Handy

Handy

47

42

Vivobarefoot

Vivobarefoot

46

43

Harry's

Harrys

45

44

Wayfair

Wayfair

43

45

The RealReal

The RealReal

41

46

Dermstore

Dermstore

41

47

Shapermint

Shapermint

41

48

Untilgone

Untilgone

41

49

Gazelle

Gazelle

40

50

MR. PORTER

MR. PORTER

38

51

Untilgone

KICKS CREW

38

52

StockX

StockX

37

53

Etsy

Etsy

35

54

FragranceX

FragranceX

35

55

FableticsUS

CASETiFY

32

56

TeePublic

Redbubble

31

57

GlassesUSA

JustFab US

30

58

FableticsUS

FableticsUS

27

59

FableticsUS

UGG

27

60

Ring.com

Sally Beauty

23

61

Blendjet

Blendjet

19

62

Houzz

Houzz

17

63

Bellacor

Bellacor

14

64

Wayfair

JBL

10

65

Untilgone

GOAT

8

66

Vivint

Vivint

-2

67

Sephora

Ulta Beauty

-5

68

Ring.com

Ring.com

-17

69

Sephora

Sephora

-19

oCX Leaderboards: Top Customer- Centric Brands

Explore oCX leaderboards for different categories. Each tab highlights the top 10 companies, with an option to click “Load More” to see additional rankings.

The Mobile Apps Top 10 tab only considers reviews from mobile platforms like Google Play and the App Store, which is why scores for some companies may differ from other tabs that also include Trustpilot reviews.

oCX Rankings

Etsy

63

Wayfair

52

Rooms To Go

42

Zenni Optical

39

Fashion Nova

39

Shapermint

37

Swappa

33

StockX

30

Sally Beauty

23

JBL

10

oCX Rankings

Crutchfield

76

Swappa

72

Other World Computing

63

Skar Audio

60

Electronic Express

57

Gazelle

40

CASETiFY

32

Blendjet

19

JBL

10

Ring.com

-17

oCX Rankings

B-Wear

88

Queensboro

86

Chrono24

75

The Sunglass Fix

72

TeePublic

70

Frames Direct

70

US Killstar

67

Zenni Optical

63

Shapellx

54

Jomashop

53

I.AM.GIA

51

Fashion Nova

49

GlassesUSA

49

Vivobarefoot

46

The RealReal

41

Shapermint

41

Untilgone

41

MR. PORTER

38

KICKS CREW

38

StockX

37

Etsy

35

Redbubble

31

JustFab US

30

FableticsUS

27

UGG

27

GOAT

8

oCX Rankings

Lamps Plus

83

Nebraska Furniture Mart

78

iCanvas

78

Mixtiles

76

Rugs USA

74

Raymour & Flanigan

73

The RoomPlace

70

Ruby Lane

69

Best Choice Products

68

Bluestone Perennials

68

1StopBedrooms

62

Rugs Direct

61

Homary

61

1000Bulbs.com

60

Rooms To Go

59

SpareFoot

59

CPO Outlets

56

Handy

47

Wayfair

43

Houzz

17

Bellacor

14

Vivint

-2

oCX Rankings

Fragrancebuy.ca

79

Fragrance Outlet

78

microperfumes

65

Planet Beauty

59

FragranceNet

51

Harrys

45

Dermstore

41

FragranceX

35

Sally Beauty

23

Ulta Beauty

-5

Sephora

-19

oCX Rankings

B-Wear

88

Queensboro

86

Lamps Plus

83

Fragrancebuy.ca

79

Nebraska Furniture Mart

78

Fragrance Outlet

78

iCanvas

78

Crutchfield

76

Mixtiles

76

Chrono24

75

Rugs USA

74

Raymour & Flanigan

73

Swappa

72

The Sunglass Fix

72

The RoomPlace

70

TeePublic

70

Frames Direct

70

Ruby Lane

69

Best Choice Products

68

Bluestone Perennials

68

US Killstar

67

microperfumes

65

Other World Computing

63

Zenni Optical

63

1StopBedrooms

62

Rugs Direct

61

Homary

61

1000Bulbs.com

60

Skar Audio

60

Rooms To Go

59

Planet Beauty

59

SpareFoot

59

Electronic Express

57

CPO Outlets

56

Shapellx

54

Jomashop

53

I.AM.GIA

51

FragranceNet

51

Fashion Nova

49

GlassesUSA

49

Handy

47

Vivobarefoot

46

Harrys

45

Wayfair

43

The RealReal

41

Dermstore

41

Shapermint

41

Untilgone

41

Gazelle

40

MR. PORTER

38

KICKS CREW

38

StockX

37

Etsy

35

FragranceX

35

CASETiFY

32

Redbubble

31

JustFab US

30

FableticsUS

27

UGG

27

Sally Beauty

23

Blendjet

19

Houzz

17

Bellacor

14

JBL

10

GOAT

8

Vivint

-2

Ulta Beauty

-5

Ring.com

-17

Sephora

-19

Explore the Factors Shaping Customer Experience

Delivery Issues: 30% of shoppers reported negative experiences related to delivery timing and process.
Price Concerns: Some of the key issues in customer reviews were related to high shipping costs, hidden fees, and problems with promotions.

Top 3 Themes: Product quality, service quality and delivery time were identified as themes in 75% of the reviews.

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Mobile Ratings
oCX Dashboard

About oCX Score

 

oCX, or Observational Customer Experience, is a unique metric we’ve developed to gauge the quality of customer experience. Unlike traditional survey-based metrics, oCX is derived from actual written feedback, providing a richer and more authentic reflection of the customer’s perspective. Using advanced AI techniques, we assign numerical scores to customer reviews, allowing us to accurately assess the overall customer experience across various channels, from surveys to social media comments and reviews.