Companies need to know what it’s like to be in their customers’ shoes. With today’s increasing volume of customer experience signals, it takes a lot of time and effort to streamline, simplify, and organize all the structured or unstructured customer feedback manually. The biggest challenge is making real sense of them and getting actionable insights. AI-based solutions can help CX professionals be more “human” with their own customers. Author, Speaker, & CX Expert Don Peppers explains the importance of knowing what it “feels” like to be “the customer” in his recent article. Mr. Peppers is also an Alterna CX Advisory Board Member.
Related Resources
Social Media Sentiment Analysis: Boosting Engagement Strategies
In today’s digitally connected world, social media has become a cornerstone of customer engagement, offering businesses unparalleled opportunities to connect with their audience, gather feedback, and build brand loyalty. However, amidst the vast sea of social media conversations, deciphering the sentiments and emotions expressed by customers can be a daunting task.
Introducing oCX, the New, AI-Generated CX Metric
- oCX, or “Observational Experience,” is a unique metric that assesses the quality of a company’s customer experience without relying on traditional surveys.
- This metric is powered by AI technology that analyzes individual customer opinions expressed in unsolicited text comments on social media, review sites, and other online platforms.
Food Delivery oCX Report
Spring 2024
As the growth rate of the food delivery industry slows, the competition to acquire and retain customers intensifies. To gain an edge, it’s crucial to understand and swiftly respond to customer needs. In the Spring edition of our Food Delivery Industry report, we analyzed the customer needs across 75 food delivery brands, including industry giants like Uber Eats, DoorDash, Grubhub, Domino’s, and Starbucks.