Alterna CX Co-Founder and CEO, Gürol Kurt, recently joined the “CX Passport” podcast series and talked about “The one with the 1% diamond insight”. The program is hosted by Rick Denton, who leads a show about creating great customer experiences, with a dash of travel talk.
When it comes to customer experience, 99% of customer feedback -survey responses, text interactions, and social media comments – will just be noise. You need to get the “1% Diamond Insight” to identify the root causes of CX problems and zero in on the most important customer insight for immediate attention! This episode shines light on:
Variance in NPS results across geographies
How to hear customers’ voices beyond the survey and NPS results
Retail self-service appetite vs desire for assistance across the globe
Urban vs rural approach to Customer Experience in Turkey
Being a global tourist: one of the most important paths to peace
What it’s like to live in Turkey, one of the most sought-after tourist destinations in the world