The E-Commerce oCX Report Fall 2024 is Here!

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The RealReal

Customer Experience Snapshot

oCX Score

The oCX (Observational Experience) score is a metric that evaluates customer experience without using traditional surveys. It leverages AI to analyze unsolicited text comments from social media, review sites, and other online platforms, predicting customer sentiment and likelihood of recommendation on a scale of 0 to 10.

%

Positive Sentiment Rate

Reviewers are highly satisfied with Redbubble’s unique and high-quality products, particularly the t-shirts. The site is praised for its wide selection of designs, ease of ordering, and reasonable delivery times. Customer service is frequently mentioned as excellent, with efficient handling of errors and exchanges. Many customers are repeat buyers, indicating strong brand loyalty.

%

Negative Sentiment Rate

Customers are highly dissatisfied with Redbubble’s order fulfillment and customer service. Many report not receiving their orders or receiving them in poor condition, with significant delays and lack of tracking information. Attempts to resolve issues through customer service are often met with automated responses and unhelpful interactions, leading to frustration and a sense of being scammed. The overall experience is marked by poor product quality, unreliable shipping, and inadequate customer support.

oCX for Each Topic

  • Ease of Use (25)
  • Service Quality (34)
  • Product Quality (68)
  • Delivery Time (65)
  • Delivery Process (3)
  • Product Price (50)
The statistics and information provided on this page offer a general overview. For more detailed insights and statistics on specific subcategories, we invite you to download the comprehensive report.

Customer Reviews

Topic: Ease of Use

Not compatible with browser’s password managers, which makes it hellish to login. Especially with further issues with SSO.

Rating: 1/5

Topic: Product Price

Reasonable price and reasonable shipping charge. Merchandise arrived on time. I can’t ask for more than that. Excellent customer service.

Rating: 5/5

Topic: Delivery Time

Ordered two stickers illustrating Lands End to John o’Groats cycle. These were for my great nephew who had cycled this recently. He liked them. Received in timely fashion.
Rating: 5/5