Customer journey mapping and customer experience management programs have become intertwined essential tools to drive business growth.
In this webinar, together with our expert opinion speaker, Valerie Peck, we presented how “dynamic” experience design is vital to improving your customer experience with specific real-life examples. Our discussion topics included:
- Making your experience journey living
- Dealing with digital transformation and different customer types
- Managing “outside-in” data to keeping the journey dynamic