The Future of Retail and Customer Experience
Industry Leader discussion with Yenal Gökyıldırım, CEO of MediaMarkt, and
Çağlar Göğüş, CEO of Doğan Holding
Yenal Gökyıldırım, CEO of MediaMarkt, talked about how the company adapted to the uncertainties and shared his view of the future of retail and customer experience. In our new Industry Leaders recording, Çağlar Göğüş, CEO of Doğan Holding, our moderator for this recording, asked critical questions to unveil the underlying reasons for MediaMarkt’s success.
Here are some of our discussion topics:
- Why is customer experience important, and why should it be integrated within the company strategy?
- How did Covid-19 and evolving customer expectations shape the future of retail?
Watch now
Featured Speakers

Yenal Gökyıldırım
CEO, MediaMarkt Turkey

Çağlar Göğüş
CEO, Doğan Holding
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With increasing competition across industries, it is more important to understand what customers are thinking about the products and/or services provided by companies.
Voice of Customer program enables companies to systematically capture, track, and analyze customer feedback and act based on the collected insights.
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