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Did Black Friday, once synonymous with jaw-dropping discounts and doorbuster deals, taken a turn for the worse? We set out to investigate whether shoppers are genuinely dissatisfied with the annual sales frenzy or if it’s just another social media buzz.
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Identifying customer pain points is essential for any business aiming to improve customer satisfaction and loyalty. The faster businesses can pinpoint these issues, the quicker they can implement solutions that drive success. This blog post explores effective strategies to accelerate the process of finding customer pain points.
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Identifying customer pain points is essential for any business aiming to improve customer satisfaction and loyalty. The faster businesses can pinpoint these issues, the quicker they can implement solutions that drive success. This blog post explores effective strategies to accelerate the process of finding customer pain points.
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In times like these where organizations and businesses are working remotely; building space for communication between employees, understanding their needs and supporting has become a priority.
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Continuous improvement loop is a proven approach in managing customer experiences. Customer Experience Platforms automate the flow in continuous improvement loops and make it easy for companies to manage
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Together with Ümran Akbulut, Customer Experience Manager at Türkiye İş Bankası, our Co-Founder Gurol Kurt talked with Efma’s Boris Plantier about the origins of our successful collaboration.
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Only 45 percent of senior marketing professionals understand their customer’s journeys. Read on to learn the critical steps in designing customer journeys
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CX management starts with listening to customers carefully. Start getting insights right after the activation of a listening mechanism…
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NPS is a simple metric to measure, but it is not that simple to improve NPS score. Higher NPS score does not always guarantee better performance in business KPI’s
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Delivering superior customer experience is the result of a customer-centric culture which starts with people. They are not your customers they are your employees.
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It is much more critical today to improve employee engagement as a lever for higher productivity, for retention of key talent and ensure the realization of the happiness of customers!
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An article by Don Peppers explaining “an array of innovative tools based on artificial intelligence and machine learning”, including Alterna CX.
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How can companies deliver frictionless customer experiences? Here are some effective insights on making the customer experience better for the customer and more efficient for your business
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What is AI technology and how does it relate to Customer Experience? Pros of Integrating AI into daily customer experience process
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For insurers, improving customer experience and service quality is not only a necessity; it is also a loyalty and revenue growth opportunity
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Text analytics enables companies to determine which topics are on your customers’ mind and trigger actionable insights
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If we consistently deliver experiences that create distinctive emotions in our customers, then we can get a differentiated positioning in their hearts and minds
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