Consumer Perspectives: Top Online Marketplace Brands

  • AI based analysis of 485,000 customer reviews in 2023 of top 85 brands in the world including Amazon, Ebay, Myntra and Rakuten
  • Introduction of oCX: Observational Customer Experience score – an objective metric to quantify customer reviews
  • Champions and Contenders of Online Marketplaces by oCX
  • Cultural and local trends in online marketplace experiences in North America, South America, Europe, Middle East and Asia Pacific

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Related Resources

Alterna CX’s Emotion

Analysis Tool


  • 80% accuracy in emotion detection
  • Efficient real-time identification of emotions
  • Analysis of 7 basic emotions with less manual effort
  • Rates effective content of individual words
Predictive Customer Analytics

Best Real-World Examples for Predictive Customer Analytics


  • A Quantitative Approach to Predictive Customer Analytics: Net Promoter Score
  • Alterna CX’s NPS simulator utilizing predictive customer analytics
Customer Obsession

Customer Obsession: Vital

Component of Growth

What is Customer Obsession?

Before pointing out the connection between customer obsession and sustainable business growth, let’s agree on the terminology. In lots of articles and blog posts you probably notice that customer obsession, customer-obsessed company culture, customer focus, customer-centric strategy are catchwords used over and over again ad nauseum