Subcategory Leaders of Fintech

Feb 20, 2024 | Resources

Fintech Subcategory Leaders

In the dynamic landscape of fintech, standing out among competitors demands more than just innovation—it requires a comprehensive understanding of user needs and an unwavering commitment to exceptional customer experience. Today, we delve into the success stories of three frontrunners from our recent fintech report, exploring what sets them apart and propelled them to the zenith of their respective subcategories.

Crypto Champion: Bybit

Bybit is a cryptocurrency exchange platform established in 2018. It offers a user-friendly interface for trading various digital assets such as Bitcoin, Ethereum, and other altcoins with leverage. Bybit is known for its advanced trading features, including perpetual contracts and futures trading, catering to both beginner and experienced traders. The platform prioritizes security, liquidity, and reliability to provide a seamless trading experience for its users globally.

Among the realm of cryptocurrency and investment apps, Bybit emerges as a shining star. Garnering top honors in our report, Bybit’s success is underpinned by its resounding positivity across critical categories: App Usability, Service Continuity, and Variety of Transaction Types. Impressively, these three categories collectively accounted for 82% of Bybit’s reviews, a testament to their paramount importance in user satisfaction. Particularly noteworthy is Bybit’s performance in App Usability, where an overwhelming 83% of reviews were positive, a stark contrast to the industry average of 50%. Additionally, users commend its intuitive interface and user-friendly design.

Digital Banking Dynamo: Starling Bank

Starling Bank is a digital-only bank based in the United Kingdom, founded in 2014. It offers a range of banking services through its mobile app, including current accounts, savings accounts, loans, and overdraft facilities. Starling Bank focuses on providing a seamless and user-friendly banking experience, with features such as real-time transaction notifications, spending insights, and budgeting tools to help customers manage their finances more effectively. The bank is known for its innovative approach to banking, leveraging technology to offer competitive products and services while maintaining a strong emphasis on security and customer support.

In the expansive universe of digital banking, Starling Bank emerges as a beacon of excellence. With over 30 digital banking apps analyzed, Starling Bank reigns supreme, boasting a remarkable 91% positive rating in App Usability—a feat unmatched by its peers. Users rave about its simplicity and efficiency, affirming its reputation as a pioneer in user-centric design. Moreover, Starling Bank’s unrivaled service continuity, with an 80% positive rating compared to the industry average of 50%, underscores its unwavering reliability—a cornerstone of its success. 

Payment Powerhouse: BOSS Revolution

BOSS Revolution is a telecommunications company that provides a range of communication services to customers worldwide. Founded by IDT Corporation, BOSS Revolution offers various products, including international calling, mobile top-up, and money transfer services. BOSS Revolution offers money transfer services, enabling users to send funds to over 50 countries directly from their mobile devices. BOSS Revolution is known for its affordable rates, convenience, and commitment to providing accessible communication solutions to diverse communities around the globe.

In the sphere of payments, BOSS Revolution reigns supreme, boasting the highest oCX score across all subcategories. A standout feature of BOSS Revolution’s success lies in its security, with an astounding 88% of reviews lauding its safety and reliability—a stark contrast to the industry norm of 60%. Users commend its swift and secure transactions, cementing its position as a trusted ally in the realm of finance. Moreover, while 38% of comments regarding security were negative for the average payments app, for BOSS Revolution that number is 6%.


In conclusion, the triumphs of Bybit, Starling Bank, and BOSS Revolution underscore the transformative power of prioritizing customer experience. Through intuitive design, unwavering reliability, and a steadfast commitment to security, these trailblazers have not only set the standard for excellence but have also redefined what it means to lead in the fintech landscape. 

If you’re a well-known fintech company with an app on the App Store or Google Play Store, chances are you’re included in our report. If you’re seeking analysis and insights into what you’re doing right or wrong, click here to book an insight-sharing session with us.

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