Shopping on Lazada and Shopee: What to expect in 2024?
In our series of marketplace platform analyses, we previously delved into the dynamics of eBay versus Rakuten and Amazon versus Etsy. Now, turning our focus to Southeast Asia, we scrutinize the customer sentiments surrounding Lazada and Shopee, exploring nuances in customer sentiments through our generative AI-powered Insight Miner feature.
Two months ago, we took a snapshot in our analysis of Online Marketplaces. Lazada ranked 12th out of 85 with an oCX score of 49. In the same report, Shopee to our surprise ranked 14th with an oCX score of 45.
The data utilized for this analysis is from late 2023, providing valuable insights that can guide individuals as they navigate the dynamic landscape of online shopping in 2024. Let’s delve into the intricacies of Lazada and Shopee to understand the customer feedback and prevailing trends in their respective platforms.
Established in 2012, Lazada stands as a prominent e-commerce giant in the Southeast Asian region. Originally founded in Singapore, Lazada has rapidly expanded its reach to multiple countries, becoming a household name in online retail. Lazada’s platform encompasses a wide spectrum of products, ranging from electronics and fashion to household goods. Focusing on customer convenience, Lazada offers both traditional online retail and a marketplace for third-party sellers. With a commitment to providing a seamless and secure shopping experience, Lazada has become an integral part of the digital retail landscape, catering to the diverse needs of a growing online consumer base.
Pros of Lazada:
Product Quality and Swift Delivery:
App Excellence and Shopping Convenience:
Cons of Lazada:
Voucher and Cashback Operational Challenges:
Ad Intrusiveness and User Experience Disruption:
Pros of Shopee:
App Efficiency and Seamless Shopping:
Effortless Transactions and Timely Deliveries:
Cons of Shopee: