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When it comes to e-commerce giants like Lazada and Shopee, user feedback is a critical metric that can reveal the strengths and weaknesses of each platform’s customer experience. Through Alterna Copilot’s feature, Insight Miner, we’ve delved into recent user reviews from Google Play and the App Store to extract valuable insights from August to October, examining changes in customer sentiment and identifying themes impacting each platform’s performance.
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A thoughtful customer experience (CX) design can define how your brand resonates with customers, and with rapid technological advancements, 2025 presents a unique opportunity to elevate CX design. Whether refining digital touchpoints or introducing personalization, effective CX design centers on aligning your brand with customer expectations. Here are eight ways to improve customer experience design in 2025, plus what trends to expect.
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Building a customer experience journey that meets evolving customer expectations and anticipates future needs is more essential than ever. In 2025, designing an effective journey means mapping out each interaction with precision, ensuring consistency, and focusing on personalized, valuable touchpoints. Here’s how to create a roadmap for a seamless customer experience journey.
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